Identifying any point of interaction with a consumer or potential customer must become the focus of the marketing activities of the business. Each point within the contact zone must represent the character of the firm and be consistent with it. The interaction of a customer with the firm should be seen as an opportunity to communicate what it means to do business with the company.You can learn more at The Siemon Law Firm.
The next challenge is to ensure that all the company does is an authentic and genuine representation of these values — that these values are communicated to consumers and those who communicate with the company across the zone of contact — assuming that the company has taken the time to do the preparation and hard work required to define their inspired values.
The interaction zone is where the organisation interfaces, directly or indirectly, with its customers. As every interaction the company has with others conveys company knowledge, every interaction becomes an essential reflection of the values of the company. Everything — including the company’s business cards, the lobby furniture, the receptionist, and meetings with employees, associates, lawyers and partners — is part of the contact field.
In order to retain quality control over the levels of consumer satisfaction, many marketing professionals rely on customer feedback to different areas of the communication area to ensure that what customers encounter in their contact with the brand is an accurate and optimistic representation of the character of the brand. This quality analysis does not focus on what the organisation wants to communicate as much as on the actual experience of the customer within the contact zone. In order to carry out such an analysis